About us


The European Centre for Reputation Studies e.V. (ECRS) is a cooperation between representatives of the Research Institute for the Public Sphere and Society (Forschungsbereich Öffentlichkeit und Gesellschaft) (fög) of the University of Zurich, the Institute for Market-Based Management (Insititut für Marktorientierte Unternehmensführung) of the Ludwig Maximilian University of Munich, and the European communication consultancy Pleon. The ECRS has adopted an integrated approach to reputation research that ranges from measuring and analysing the public-reputation production process, to monitoring the impact on stakeholders and developing application rules for reputation management. The European Centre for Reputation Studies (ECRS) is the only non-profit institute in Europe that researches the scientific and practical aspects of developing strategic reputation management in business, politics, and society, as well as results monitoring